Social Media Marketing & Management for Australian Agribusinesses

Cultivating new connections, growing your brand and generating results online.

In today’s digital age, social media stands as a powerful tool to cultivate meaningful connections with your audience. 

At Country Market, we specialize in social media marketing strategies that not only grow your online presence but also foster a community around your agribusiness. 

Whether you’re an Australian Agri-Powerhouse, a family-run farm, an agricultural equipment supplier, or part of the food production supply-chain, our tailored strategies are designed to highlight the uniqueness of your brand and connect you with the heart of Australia’s agricultural community.

Through sticky and engaging content, videos and photos, we customise a strategy to your brand and create content the stops the mindless scrolling on social media.

Why Social Media Marketing Matters
For Your Agribusiness

Showcase Behind-the-Scenes

Share the daily life, challenges, and successes of your agribusiness, making your brand more relatable and building a stronger emotional connection with your audience.

Leverage Visual Storytelling

Utilise platforms like Instagram and Facebook to visually showcase your produce, processes, and people, highlighting the authenticity and quality of your products in a way that words alone cannot. This is an amazing tool for finding and recruiting staff too.

Harness Content Created by Your Customers

Encourage your customers to share their own stories and experiences with your products, amplifying your reach and credibility through their networks.

It's Cost Effective Branding

With strategic content and targeted ads, small and medium-sized agribusinesses can achieve significant brand exposure at a lower cost compared to traditional media channels.

Tap into Community Spirit

Engage with local communities, industry groups, and niche markets in real-time, fostering a sense of belonging and support around your brand. Create an emotion brand recall through dynamic videos.

Stay Top of Mind

Regular, engaging posts keep your brand front and centre in the minds of your audience, helping to influence purchasing decisions and brand preference over time. Use social media as a two-way communication tool to receive instant feedback, answer queries, and engage with your audience in a timely manner, helping to build trust and loyalty.

Our Social Media Marketing Services Include

1. Social Strategy Development

Crafting a bespoke social media strategy that aligns with your brand identity, goals, and audience preferences.

2. Content Creation

Producing high-quality, engaging content tailored to each social media platform, from eye-catching images and videos to informative posts and stories.

3. Community Management

Actively managing your social media profiles to engage with followers, respond to comments, and cultivate a positive online community.

4. Paid Social Advertising

Implementing targeted advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to reach a broader audience and achieve specific marketing objectives.

5. Analytics and Reporting

Gain insights into your campaign performance with detailed analytics, allowing for informed decision-making and strategy refinement.

6. Social Media Management

You can leave it with us and have peace of mind all of your social media is being taken care of. You approve everything, have a schedule to follow and are updated every step along the way.

Social Media That's Tailored to the Heartbeat of Australian Agriculture

We have built an understanding of the unique nuances of Australia’s agricultural sector and how to communicate them effectively on social media.

Our approach goes beyond generic posts; we dive deep into what makes your agribusiness special, sharing your story in a way that resonates with and captivates your audience.

Our Social Media Process

1. We deep-dive into your agribusiness

We find out everything you've been doing with social media to date, your products and services, your competitors, your customer base, your target customers. We try to learn as much as well can before creating or posting anything. We want to ensure we're matching your brand voice and culture with everything we do on your behalf. In this session we'll also begin to give ideas for content, videos and posts that we think will drive engagement and generate results. We'll set some goals for the months ahead and then get cracking!

2. We build a social media schedule

Monthly Schedule - We then build a monthly schedule on the social channels of choice, aligned with a pre-determined number of posts per channel - this will be discussed in the early stages when generating a proposal for you. The schedule shows you when, what and where, and little bit about why. This gives you a breakdown of everything that we'll be doing on your social media accounts.

3. We create all of the content

Following the schedule we'll then move to create the videos, photos and graphics for the next three months. The number of shooting hours and editing hours will be agreed upon during the proposal stages. You will approve all content before it goes live.

4. Approval & scheduling

You watch all videos, see all photos and graphics and provide your comments or give us the greenlight. We then go ahead and schedule your content across your different platforms. Ensuring each piece of content has been crafted for that platform.

5. Content curation & sharing

Hunting across social media, we keep an eye on pages within your agri-niche, and look for content we can share onto your page. This continues to build community and show your page is active to other brands and social media users.

6. Community management

Replying to comments and messages, or forward them onto you for a response back. We manage any negative feedback and remove any untoward behaviour from your pages. We foster a sense of community through direct interaction with post comments and comment on other brands posts as well.

7. Paid Advertising

Throughout the weeks we keep an eye on what posts are performing organically, and will have a pre-determined budget each month to spend on promoting the posts to larger audiences that did well for free. This strategy is extremely effective as we know the content performs and now can show it to a much larger audience with paid ads. It helps you not waste any money on poor performing creatives.

8. Report and repeat

At the end of the month, we translate the data into language that is super easy to understand - and help you make decisions for the following month. We follow this pattern and work with you ongoing to ensure your socials are consistent and proactive.

Ready to Build Your Social Media Together?

Embarking on a social media marketing journey opens up a world of opportunity for your agribusiness.

With Country Market by your side, you’ll not only reach your audience but also engage with them in meaningful ways that drive growth and build lasting relationships.

Ready to enhance your social media presence? Contact us today, and let’s start cultivating connections that grow your brand and generate real world results for your agribusiness.

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